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Purchasing a face cream is an important decision. This is a substance that you are going to be using on your face on a daily basis for several months to come. We don't often realize it, but everything we put on our skin is absorbed right into our body, without going through our digestive system.

This is why, even though our main wish is to find good face creams that work, before even checking the helpful active ingredients that they may have, we have to analyze all the ingredients (no, it's not a foreign language; it simply looks like one) to find out if there may be any potentially harmful ingredients among them.

Now why would there be noxious chemicals in some of these face creams? For the simple reason that, somewhat like medicine, their advantageous qualities (smooth consistency, pleasing perfume, long shelf life) could contain side effects. And the safety norms for cosmetics are not the same as the ones for food.

To make a highly complex subject as simple as I can, I have chosen a list of five chemicals that are rather frequent in cosmetic products and that have received a great deal of criticism. The list is short and incomplete, but is not too complicated to remember. They are: parabens, any product with laureth or lauryl in the names, propylene glycol, BHT, and petroleum products, including mineral oil and paraffin. You can get more information on my website.

Once a product has passed that particular test, you want to establish whether it is really effective. There too, it's definitely a challenge for those of us who do not have a degree in chemistry. Put simply, the good stuff is antioxidants (resveratrol is one that we hear a lot about these days, but there are more) and ingredients that aid in skin production of collagen and elastins. But here, it is very important to look for products that contain elements which will encourage the re-growth of elastin and collagen and not creams that claim they contain these proteins, because collagens and elastins by themselves are too big to be absorbed through the skin's pores.

Vitamins (especially E, C and A), minerals and plant essences are also useful ingredients to watch out for.

Frequently, a company will give a proprietary name to one or several of its active ingredients. It's well worth it to look over their documentation to find out what they're really supposed to do. Put on your hype-detecting glasses, and keep a watchful eye for facts, real controlled trials and statistics.

Pictures of beautiful celebrities who recommend their product do not count. If they did really try the product, they doubtless already had perfect skin before using it anyway. These attractive ladies haven't yet developed wrinkles themselves - how can they recommend the best face cream for wrinkles?

Making use of the Internet to find top face creams has advantages and drawbacks. Not all sites will give you the complete list of ingredients of their products. I just click away from those sites.

It's also important to locate contact information on any site you wish to deal with. If you have a question before you buy or (let's hope not) a complaint after you purchase, you're going to need to find a real human being to interact with.

The advantages of using the Internet make it worth your while. Your choice is much larger than your local supermarket shelves, and some searching and comparison shopping will certainly help you to uncover a good price. And if it's raining, you won't get wet or catch a cold!

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